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Lena has spent the past 20 years working in professional organisations across a range of management, finance, and administration roles at PKF Accounting, Department of Education, Vani-T Australia, SA Health, and the Sammy D Foundation.
However, her passion lies within the beauty industry as she is also a freelance makeup artist, previously owned a hair & beauty salon, and is a qualified trainer & accessor, having worked as a makeup lecturer for Clip Joint Education and a beauty educator for SA Beauty Supplies.

Lena grew up in the Fleurieu Peninsula, South Australia, and is a proud and busy mum of two! After the birth of her second daughter, she identified a gap in the market for natural and organic skincare for babies and children.

Lena decided to combine her 11+ years of knowledge and experience within the beauty industry, with her formal business qualifications to create an Australian-made skincare brand she felt confident other mothers would learn to know and trust.

After the successful launch of Organik Babee in 2016, the award-winning brand has evolved and in 2021 has undergone a rebrand and is now known as Organik Wellness & Co.