Gentle care without compromise.
That's it. That's the whole thing.
With Love, Lena xox
The moment it started
It started in a hospital room.
Lena had just become a mum for the first time, and a nurse handed her a product to wash her newborn. She looked at the ingredients and said no.
With 20 years in the beauty industry, she knew exactly what those ingredients were — and she knew her baby deserved better.
What she built
In 2016, from the Fleurieu Peninsula in South Australia, Organik Wellness & Co was born.
Not as a business plan. As a response to a problem every parent faces — a market full of products that claim to be gentle, but aren't.
Every formula is built around organic ingredients and hero botanicals like calendula, aloe vera and chamomile. Specifically formulated for each stage of life — not adult products watered down and repackaged. Free from sulphates, parabens and artificial fragrance.
Nothing unnecessary. Nothing hidden.
How it grew
As Lena's daughters grew, so did the range.
Baby became Tween, and somewhere along the way, Mama appeared too — because mums deserve gentle care without compromise just as much as their kids do.
Today Organik Wellness & Co is trusted by families across Australia. Award winning. Loved by the community of mamas who found us and never left.
